First Canadian “Club Med” All-Season Resort to open at Le Massif, Charlevoix, Quebec
Daniel Gauthier, Chairman of the Board of Directors of Groupe Le Massif, and Xavier Mufraggi, President and CEO, Club Med North America, have officially announced the opening of the first Club Med resort in Canada.
The first four season mountain Club Med resort
The project represents a $120 million investment with the objective of developing 300 rooms including 4-Trident Club and Deluxe-level rooms with a 5-Trident luxury space. The future resort promises to be a haven for family and couple getaways as well as ideal for groups, with spaces provided to accommodate seminars and events. Club Med brings its unique all-inclusive mountain vacation model to the heart of an already renowned ski region situated at the highest point in Eastern Canada, including a unique ski experience with spectacular waterfront views overlooking the Saint Laurence River.
“Today’s announcement is in direct alignment with the continued development of this significant project that will position Le Massif, Charlevoix, among one of the greatest international destinations,” states Mr. Gauthier, the initiator of the project. “Club Med is a world-recognized symbol, promoting an active lifestyle, family and well-being. With shared values, the partnership between Club Med and Le Massif, Charlevoix, is one of authenticity.”
Investment and positive economic impact
While this recreational tourism project is born of a great vision, it is based on a solid economic outcome. Partners, including the governments of Quebec and Canada, Guy Laliberte and Lune Rouge, Investissement Quebec, Pierre Thabet, Groupe Germain all have confirmed their investment, while Desjardins and the National Bank of Canada have established their support. The project also counts on Bell as a long standing major sponsor of the Massif de Charlevoix.
Groupe Le Massif and Club Med aim to offer a four-season product that emphasizes Quebec’s strongest touristic features of the region from Quebec to Tadoussac. The announcement of these plans will also stimulate real estate development within the region and on the mountain. This project forecasts the creation of 325 direct jobs and 400 indirect jobs. The construction of the hotel will generate nearly 700 jobs. The agreement with partners guarantees a mutually profitable endeavour for all.
This much-anticipated project will benefit several major players within the regions of Quebec and Charlevoix, including the Quebec airport, which forecasts a 6% increase in flights directly connected to this project. From day one Club Med plans to develop partnerships with a variety of local suppliers. The resort will be easily accessible; a mere 90 minutes from the International Airport of Quebec.
“It’s often said that you’ll only ever find a Club Med resort in the most beautiful places in the world. Charlevoix doesn’t need to have a Club Med to be included on this select list. That said, it is an honour and privilege to be amongst those creating worldwide awareness for this spectacular part of the country,” comments Mr. Mufraggi. “Club Med is the world leader in all-inclusive mountain hotels and resorts. With more than 20 sites already established in France, Italy, Switzerland, Japan and China counting for more than 6000 rooms, we’re excited to add Canada (and specifically Quebec) to the list. Each season will reveal the wonders of this natural site, offering an international clientele a place of beauty to discover. Also, this project serves as a strategic symbol of rapid growth around the world for Club Med, with fifteen openings taking place through 2019, representing one to two mountain resorts openings per year.”
Club Med and Groupe Le Massif have plans to open this new resort by the end of 2020.
About the Author
Bryen Dunn is a freelance journalist based in Toronto with a focus on tourism, lifestyle, entertainment and community issues. He has written several travel articles and has an extensive portfolio of celebrity interviews with musicians, actors and other public personalities. He’s willing to take on any assignments of interest, attend parties with free booze, listen to rants, and travel the world in search of the great unknown. He’s eager to discover the new, remember the past, and look into the future.