Virgin Voyages set to launch in 2019, with first sailing in 2020
Virgin Voyages is getting ready to set sail! The global travel brand is committed to creating the world’s most irresistible holiday. In an homage to sister company Virgin Atlantic, Branson revealed the ship’s long-awaited official name: Scarlet Lady. This name appeared on one of the earliest planes to fly for Virgin Atlantic. Now, as the flagship for the Virgin Voyages fleet, the Scarlet Lady name will be paired with the brand’s iconic mermaid image and will arrive at PortMiami in 2020 for her inaugural sailing season, where she will sail to the Caribbean hosting more than 2,770 sailors and 1,150 amazing crew from around the world.
The Scarlett Lady
As part of the “Epic Sea Change for All” brand purpose, Virgin Voyages has committed to delivering transformational and rejuvenating experiences for its sailors. Its ‘Vitamin Sea’ ideology is inspired by the oceans and their importance in the health and well-being of our planet and our daily lives. The approach also places healthy travel at the forefront of the delivery of its ‘Adult by Design’ experience for the 18+ sailor. A dose of ‘Vitamin Sea’ is naturally intertwined across the entire ship, with well-being activated through a mix of high-energy moments coupled with relaxation and rejuvenation. A wide variety of group fitness classes on board are all provided complimentary within the voyage fare,
allowing sailors many opportunities to revel in their favorite fitness activities or even try something new.
The ship has been designed with ample outdoor and outward-looking spaces meant for sailors to enjoy any or all activities. The Crow’s Nest with its 360-degree view is a secluded sundeck for sunrise and sunset yoga. Adjacent to this area of Zen is the signature Virgin red running track called The Runway that forms a halo-like vision over the ship and where sailors will sweat, strut or skate. The Crow’s Nest and The Runway link to The Athletic Club. Offering moments of detox and ‘retox,’ the space features an outdoor training zone, including a boxing ring, strength and
gymnastics equipment like you’d find in the New York sports clubs of the 1920’s, oversized gaming for outdoor adult play, cabanas for relaxation, and a sports bar for socializing postworkout.
The B-Complex features the ultimate well-being and fitness experience with strength, spin, yoga and cardio in its Build, Burn, Bike and Balance rooms, all with dramatic ocean views. For on-demand fitness, the Burn and Build gyms will each be equipped with Technogym ARTIS, a line of sustainably crafted cutting-edge fitness technology. After working up a sweat or finding their moment of reflection, sailors will restore themselves in the serenity zone by hopping in the Well-being Pool and boosting their performance with fresh cold-pressed juices, served at the Gym and Tonic bar. MyBeast, an artistic adult playground and fitness apparatus designed by Equilibria, will add a Venice Beach-like atmosphere to the Well-being Pool.
On deck 5, well-being will take centre stage at Redemption, the ship’s spa. Inspired by an underwater cave, Redemption will serve as a mermaid and merman hideaway complete with hydrotherapy pool, mud room, salt room, cold plunge pools, quartz beds, and rejuvenating spa treatments. By night, sailors can complete their well-being journey by attending one of the voyage’s evening spa parties where a killer DJ will transform the spa’s thermal suite into a mermaid hideaway extravaganza.
Vitamin Sea is also about being pampered and well-groomed. The Scarlet Lady will offer an array of personal treatments in different spaces across the ship to transform sailors. This includes a standalone blow dry bar called the Dry Dock salon, the Stubble & Groom barbershop with a male pedicure spa overlooking a porthole ocean view and to polish it off the gorgeous mani-pedi spa.
No Plastics Initiative
Virgin Group Founder Sir Richard Branson and Virgin Voyages President and CEO Tom McAlpin also recently announced that the company will eliminate the use of sailor facing single-use plastics as part of its aim to create one of the cleanest fleets at sea. This initiative includes banning plastic items on board including straws, bottled water, other beverage bottles, condiment packets, shopping bags, food packaging, stirrers, and take-away coffee and tea cups. Instead, the company will emphasize the use of recyclable and reusable materials across the ship. Sailors will have access to complimentary filtered still and sparkling water at all bars and restaurants, as well as specially designed Natura filtered water stations throughout the ship.
The company also plans to build a new cruise terminal at Port Miami pending the Board of County Commission’s approval of the MOU for construction.
Future sailors and travel partners are invited to check out Virgin Voyages by visiting
www.virginvoyages.com or following @virginvoyages on Instagram, Facebook, Twitter or LinkedIn.
With operations in the US, UK, and Europe, Virgin Voyages currently has two other ships already on order.
Bookings begin February 2019. More details can be found here.
February 5th, 2019 – We’re open for business to Pre-Sale Deposit Holders
February 14th, 2019 – We’re open for business to everyone.
About the Author
Bryen Dunn is a freelance journalist based in Toronto with a focus on tourism, lifestyle, entertainment and community issues. He has written several travel articles and has an extensive portfolio of celebrity interviews with musicians, actors and other public personalities. He’s willing to take on any assignments of interest, attend parties with free booze, listen to rants, and travel the world in search of the great unknown. He’s eager to discover the new, remember the past, and look into the future.