Johnnie Walker celebrates 200 years with four new Scotch whisky releases
Johnnie Walker, the world’s number one Scotch whisky, celebrates a 200-year milestone, and looks to the next 200 years of Scotch, with the announcement of four exclusive limited editions. Each of these 200th anniversary releases – a new bottle design and three newly crafted whiskies – are a celebration of the incredible journey, pioneering spirit and dedication to quality that was started by founder, John Walker, in 1820.
Each anniversary release celebrates a unique part of this 200 year journey, and are available in retail outlets starting in October, 2020.
JOHNNIE WALKER BLUE LABEL 200TH ANNIVERSARY LIMITED EDITION DESIGN
This new limited edition design features stunning illustrations that bring to life the 200-year journey of John Walker & Sons and Johnnie Walker, paying homage to some of the great cities and countries that have been part of this inspiring story since 1820. There are also incredible illustrations of geographical landmarks and cultural symbols which represent progress in our time in each of their respective countries.
JOHNNIE WALKER BLUE LABEL LEGENDARY EIGHT
This exclusive release celebrates 200 years of craft. It is a smooth, mellow Scotch crafted using whisky hand selected from only eight legendary distilleries that all existed in 1820, including some very rare expressions from the reserve collection. Each whisky is hand selected from only eight legendary distilleries that all existed when John Walker made the first steps on his journey, including some very rare expressions from long-closed “ghost” distilleries.
JOHN WALKER & SONS CELEBRATORY BLEND
This limited edition release is inspired by a breakthrough moment in John Walker & Sons’ history – the launch of Old Highland Whisky in the 1860s. This rich and complex Scotch is inspired by the flavours found in the Walker family’s grocery store during that period and is crafted with whiskies from distilleries operating at the time. The exclusive pack design reveals the only existing image of the Kilmarnock grocery store 200 years ago.
JOHN WALKER & SONS BICENTENARY BLEND
This exceptional whisky is a sensorial journey down the fragrant aisles of John Walker’s original grocery store in Scotland with rich layers that re-imagine the exotic flavours that shaped John Walker’s imagination. It is crafted with rare and exceptional whiskies, all aged for at least 28 years, including whiskies from long-closed “ghost” distilleries such as Pittyvaich, Cambus and soon to be re-opened Port Ellen.
Their other award-winning whisky offerings include, Johnnie Walker Red Label, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for over 19 million cases sold annually (IWSR, 2018), making Johnnie Walker the most popular Scotch Whisky brand in the world!
About the Author
Bryen Dunn is a freelance journalist based in Toronto with a focus on tourism, lifestyle, entertainment and community issues. He has written several travel articles and has an extensive portfolio of celebrity interviews with musicians, actors and other public personalities. He’s willing to take on any assignments of interest, attend parties with free booze, listen to rants, and travel the world in search of the great unknown. He’s eager to discover the new, remember the past, and look into the future.