Kraft Dinner Candy? It’s a thing, but for a limited time only
Just in time for Valentine’s Day, Kraft is launching a limited-edition Candy KD that’s made with the iconic cheesy taste we all know and love, mixed with hints of sweet candy. You never know until you try it, right?
This isn’t the first time the brand has branched out from their original recipe that’s been the staple of many since their youth. This past October they launched a Pumpkin Spice Mac & Cheese, that was also limited edition.
For those adventurous enough to give this a go, you’ll have to follow along on their social media channels below for a chance to get your hands on some between Jan 27 – Feb 14. Those interested are encourage to sweet talk KD into giving them a box with their best pick-up lines, or confessing their love in a poem on social media or via their website.
“By combining the colour and flavour of Valentine’s Day with our iconic one of a kind cheesy taste, we’re excited to give Canadians a new way to show their love this year, with Candy KD,” said Brian Neumann, Senior Brand Manager, Brand Build & Innovation, Kraft Heinz.
Lucky recipients receive a kit in a candy-styled box in the shape of a giant Conversation Heart. The box includes KD Original, a Candy KD Boost Pack, and a fork, so consumers can celebrate Valentine’s Day with Candy KD.
KD fans who were lucky enough to get their hands on a limited-edition pack of their fall release, Pumpkin Spice KD, are likely still licking their lips with the flavourful hints of cinnamon, nutmeg, allspice, and ginger. That kit included the original KD, a Pumpkin Spice Boost Pack, a fork, and a signature white coffee style cup with your name written on it (spelled wrong of course). Inside joke for those who’ve had this misfortune when ordering their morning java. Check the hashtag #PumpkinSpiceKD to see how these previous recipients reacted.
For more information on limited-edition KD products, check out their website, and follow their social media channels below. Right now, these are basically a test market to see how receptive they are received. Who knows, if there’s enough love shown, these new brands may start appearing on a store shelf in the near future!
KD Twitter: @KraftDinner
KD Instagram: @kraftdinnerca
KD Facebook: facebook.com/kraftdinner
About the Author
Bryen Dunn is a freelance journalist based in Toronto with a focus on tourism, lifestyle, entertainment and community issues. He has written several travel articles and has an extensive portfolio of celebrity interviews with musicians, actors and other public personalities. He’s willing to take on any assignments of interest, attend parties with free booze, listen to rants, and travel the world in search of the great unknown. He’s eager to discover the new, remember the past, and look into the future.