It’s summertime, and that means skimpy bottom wear is back! Whether you’re heading to the beach or the bedroom, these sexy brands have what you need to round out your bottom wear this Pride season!

ES Collection, the Spanish giant of male athletic, swim and under wear, has launched its official North American online store. Launched in Barcelona fifteen years ago, the brand offers a full range of fashion choices from pants to hoodies and beyond.  Their customer is the fashion forward man who is looking for clothing that inspires, is comfortable, is exceptionally well made and is willing to spend a little extra for clothing that is worth the higher price tag. Their latest “Vulcano” swim line features a sexy palette of warm colors and metallic touches. ES Collection is owned by partners Chris Lynch and Mark Milburn, who have two brick and mortar ES Collection stores in Dallas and Austin, and also operate Addicted.

PUMP! was founded in 2009 with brand headquarters in Montreal. The brand combines a sense of sport with fun fashion trends and daring ideas. Being one of the first to implement splatter and graffiti style painting on their underwear, PUMP! loves to keep their demographic open, hoping to appeal to all audiences with their underwear, whether that be boxer brief, brief, or jockstrap styles. They are well known for such innovative and comfortable fabric choices, often utilizing soft, yet durable and long lasting mesh.

Every pair of SAXX Underwear comes equipped with our patented BallPark Pouch™ technology. Designed to reduce skin-on-skin friction, this 3D hammock-shaped pouch keeps everything in place. Constructed to accommodate the male anatomy, the BallPark Pouch™ allows for natural support and movement. Thanks to breathable mesh panels and no exposed stitching, this piece of internal tech provides the separation and space guys need to go about their day distraction-free. All styles start with an ergonomic nine-panel construction to create 3D support around glutes, thighs, quads and hamstrings. The seams that connect each panel are strategically placed to eliminate chafing at potential friction points, flipping the script on traditional flatseam construction. Counter to conventional methods, they reverse the stitching, placing the flatter, softer side against the skin. This eliminates all unwanted chafe, itch and friction.

Chill Boys has an upgrade to your traditional tighty whities. Their high-quality soft fabric will keep the “boys” cool, roomy, and supported. Whether you’re a lefty or a righty, comfort is the goal. All kidding aside, Chill Boys is a lifestyle brand founded by real guys with a passion for all things calm, cool, and relaxed. Made using super soft bamboo fabric and a blend of spandex for added stretch and flex, Chill Boys Bamboo Boxers and bamboo boxer briefs are the ultimate for soft relaxing comfort!  The breathable bamboo fabric is naturally cool, soft and fights odors.  In addition to being the most comfortable boxers, they are also eco-friendly! Bamboo is one of the fastest-growing plants on the planet so you can feel good about feeling good.

J.J. Malibu wear is designed with a queer audience in mind. In 2016, Jed Jin created JJ Malibu: a vibrant, cheeky, and quirky brand that keeps the main focus on the LGBTQ+ global community. Whether you’re a festival/party animal, a fashion icon, a stay-at-home gamer, a muscle head at the gym, or just someone who likes to keep it casual, JJ Malibu has something for you.  JJ Malibu is blazing through the scene, and they don’t plan on stopping. Their goal is to become a staple in closets of every LGBTQ+ member. It’s time for theys and the gays to dominate the fashion scene and get credit for the trends they create.


Founded in 2012 in Vancouver, Garcon was launched with the aim of creating a stylish underwear brand that is both elegant and sexy. Creators Patrick and Mehdi designed their first line with the modern man in mind; The Garçon brand remains shaped by Mehdi’s upbringing in Paris as well as Patrick’s early immersion in fashion, observing his mother who worked as a seamstress in Montréal.
Garçon is also proudly dedicated to social justice, regularly contributing to homelessness, refugee and LGBTQ+ charities.

Bad Chico was born to provide sexy men’s undergarments, offering the perfect combination of sex appeal and comfort in any setting. Based in Montreal, their collection is available through their online store and retail partnerships across North America.

Mack Weldon is reinventing men’s basics with premium fabrics, smart design, and simple shopping. From underwear and socks to swimwear and accessories, their products are always designed with purpose and innovation, designed in the heart of NYC with their warehouse and fulfillment centre in Massachusetts.

LELO, the world’s leading designer of intimate lifestyle products, celebrates Pride Month by collaborating with renowned fashion designer, Marco Marco, to create a limited-collection of bold and unconventional body inclusive underwear. The provocative collection has been uniquely crafted by LELO and Marco Marco to honor and celebrate the LGTBQ community, inviting everyone to look and feel their best inside and outside of the bedroom. As a brand that is leading a self-care movement aimed at highlighting conversations related topics around gender and pleasure, LELO is dedicated to supporting Pride Month to continue the discussion about identity, equality and personal satisfaction. The partnership with Marco Marco helps LELO to further empower the public in their quest to discover their bodies without shame and to lead a fulfilled intimate life.



About the Author

Bryen Dunn is a freelance journalist based in Toronto with a focus on tourism, lifestyle, entertainment and community issues. He has written several travel articles and has an extensive portfolio of celebrity interviews with musicians, actors and other public personalities. He’s willing to take on any assignments of interest, attend parties with free booze, listen to rants, and travel the world in search of the great unknown. He’s eager to discover the new, remember the past, and look into the future.