Tullamore D.E.W. Irish Whiskey continues its “O’Everyone” diversity and inclusion campaign
Tullamore D.E.W., one of the world’s top Irish whiskey brands, launches the second year of O’Everyone in Canada, a spirited benevolence campaign that donates 100% of dollars raised to the powerful education-led diversity initiatives of the Canadian Centre for Diversity and Inclusion (CCDI).Founded in 2012, The Canadian Centre for Diversity and Inclusion (CCDI) is a registered national charity organization. Their mission is to help create inclusive spaces that are free of prejudice and discrimination, and to generate awareness, dialogue and action that helps recognize diversity as an asset and not an obstacle.
Throughout 2022, Canadians coast-to-coast can participate again, in supporting the O’Everyone benevolence campaign by purchasing a Tullamore D.E.W. personalized “O’Everyone” t-shirt and bottle label bundle at www.OEveryone.ca for only $20 CAD inclusive. Sales are tracked via the live-ticker on the website and 100% of proceeds from merchandise sales go directly to the CCDI to support DE&I initiatives across Canada. The O’Everyone customized O’Lastname T-shirt and bottle label bundle is available for purchase until December 31, 2022, at 11:59 p.m. Tullamore D.E.W. will continue to cover all costs associated with production and shipping, ensuring that 100% of all dollars raised continue to support the CCDI.
The year-long O’Everyone campaign invites Canadians to unlock the power of their O’Lastnames, and there’s no better time to be Irish than on St. Patty’s Day! As a whiskey drinker, I must admit that I’ve taken a shine to this brand over the past couple of years. It’s one of the smoothest on the market, and matches any of those neighbouring Scottish brands with a very comparable taste, along with a great price point. It’s also a brand that has become more recognizable over the years, building on quality over quantity. There’s no burning sensation when drinking it neat or on-the-rocks, just the smooth warming feel of this luxury copper-hued spirit.
Tullamore D.E.W. is the original triple blend Irish whiskey known the world over for its smooth and gentle complexity. Three spirits come together to give a balance of flavour like no other. Grain whiskey gives sweet flavours. Malt whiskey gives fruit flavours. And pot still whiskey gives spice flavours. The complex yet approachable flavours in the whiskey are derived from – three types of grain, triple distillation and the blend of all three Irish whiskeys. Triple cask-matured for depth and balance. Over a period of several years it is aged in traditional refill barrels, ex-bourbon barrels and ex-sherry butts.
Tully & Tonic is a simple & refreshing whiskey cocktail that suits every occasion. The sweet, fruit, spice flavours of Tullamore D.E.W. are complemented by the natural quinine of the tonic and the citrus of the orange wedge garnish.
50ml Tullamore D.E.W. Original
150ml Premium bottled tonic water
1 wedge Freshly cut orange
1. Pour Tullamore D.E.W. Original into the glass & fill the glass to the brim with ice cubes.
2. Top with tonic water and gently stir with a bar spoon.
3. Garnish with a freshly cut wedge of orange and enjoy!
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About the Author
Bryen Dunn is a freelance journalist based in Toronto with a focus on tourism, lifestyle, entertainment and community issues. He has written several travel articles and has an extensive portfolio of celebrity interviews with musicians, actors and other public personalities. He’s willing to take on any assignments of interest, attend parties with free booze, listen to rants, and travel the world in search of the great unknown. He’s eager to discover the new, remember the past, and look into the future.