Campari Canada Launches Classic Century-Old Negroni Cocktail in New, Ready to Enjoy Version
Campari Canada has introduced its latest offering; the Campari Negroni Ready to Enjoy (RTE). The new RTE is now available in Ontario and will be available in Alberta and British Columbia starting in June, and will be available in other provinces later this year.
The Campari Negroni Ready to Enjoy is the perfect way to enjoy an expertly crafted cocktail as an aperitivo, during dinner, or at parties. Negroni, invented in Florence in 1919 by Count Negroni, was created by chance when Count asked the barman to add a touch of gin rather than soda to his Americano. The new RTE is made using the same iconic ingredients as the original Negroni, with Campari as the key ingredient, and is designed to make four perfect serves.
Simple yet balanced, the new Campari Negroni offers a crafted blend of juniper and sweet citrus notes, mixed with herbs and spices to develop into a long-lasting smooth bittersweet finish. The RTE is 26% ABV and is true to the century-old recipe that remains unchanged to this day. The recipe combines Campari – the defining ingredient, with London Dry Gin and Cinzano Sweet Red Vermouth. To create, simply pour over ice in a rock tumbler glass, stir and garnish with a slice of orange. Effortlessly enjoyed, the beloved cocktail also pairs perfectly with dinner or during aperitivo hour at home, bringing to life your favourite cocktail bar experience.
First impressions, YUM! I’ve enjoyed a few of these in bars, and make no mistake, nothing can beat the taste and preparation of this classic by your local favourite bartender. But, this new product comes in a close second, especially when not wanting to leave the house, or when entertaining guests for the evening. It has the exact taste and smoothness of “the real thing”, because basically it is the same. The only thing needed to make this as authentic as at the bar, is ice and a slice of orange. The bottle format is also elegant, and the 375ml size makes it perfect for sharing…or not. For those who are tired of the typical gin and vodka RTD products out there, this one is for you. Cheers!
Offered in a 375ml bottle format, the Campari Negroni Ready to Enjoy is available to purchase in Ontario at the LCBO for the RRP of $22.95. For more information, visit www.campari.com and @camparicanada.
About the Author
Bryen Dunn is a freelance journalist based in Toronto with a focus on tourism, lifestyle, entertainment and community issues. He has written several travel articles and has an extensive portfolio of celebrity interviews with musicians, actors and other public personalities. He’s willing to take on any assignments of interest, attend parties with free booze, listen to rants, and travel the world in search of the great unknown. He’s eager to discover the new, remember the past, and look into the future.