SIP Niagara is an immersive festival that elevates and attracts food and beverage lovers with entertaining experiences that inspire their own gastronomic dreams. Created by Jeremy Parsons, culinary mixologist and host of the Gastro Guru TV show, and Lizette Garcia del Prado, hospitality expert, the event offers attendees an opportunity to SIP and Savour with over 60 wineries, distilleries, and restaurants from near and far.

Beer and Cider lovers, check out THE SIPTOBERFEST Haus paired with a gourmet sausage grill and snacks! SIPPERS will enjoy a true Canadian raw bar and delight in Breaking SIP’s very own world record of the largest DIY Caesar bar with over 186 unique ingredients. The SIP WELL space integrates wellness and lifestyle, by showcasing one of the hottest beverage trends that include; organic, low sugar, low alcohol drinks. SIP AND SHOP, The Thanksgiving pop-up market just in time for the holidays. Watch LIVE while they film “The Gastro Guru” airing on Amazon Prime.

The Lodge is a unique activation space featuring a straight razor shaving station with two master barbers from NY*NY Mens Grooming Lounge while guests enjoy fabulous handcrafted cocktails. Men can be shaved outdoors, complete with a hot towel start, straight razor treatment and a crisp cold towel finish…all in the heart of the festival. NY*NY Mens Grooming Lounge is a nationally recognized brand that specializes in the art of shaving, with their own proprietary shave cream line called, Shave Afficionado.

Live music with Ontario’s top classic rock band, Vinyl Flux, and DJs spinning live both days on the beautiful 100k+ sq ft open-air waterfront located at Charles Daley Park, 1969 N Service Rd, Jordan Station.

This Festival is working with the Town of Lincoln to help bring greater awareness to their new Benchlands and Wanderers Welcome initiatives, making SIP Niagara a strategic and consistent promotional partner of tourism to the region.


OCTOBER 1ST & 2ND, 2022
12 PM – 7 PM
AGES 19+



@culinarydrinks @sip.niagara


About the Author

Bryen Dunn is a freelance journalist based in Toronto with a focus on tourism, lifestyle, entertainment and community issues. He has written several travel articles and has an extensive portfolio of celebrity interviews with musicians, actors and other public personalities. He’s willing to take on any assignments of interest, attend parties with free booze, listen to rants, and travel the world in search of the great unknown. He’s eager to discover the new, remember the past, and look into the future.