Happy National Peanut Butter Lover’s Day, Canada! On March 1, fans of all ages celebrate their love affair with this beloved treat. To commemorate this occasion, Loacker, the Italian heritage brand known for its delicious wafer biscuits, has released a new line of Peanut Butter treats. The range combines the crunchy, rich delight of spreadable PB into tasty treats. Did you know that the earliest patent for peanut paste can be traced back to a Canadian, Marcellus Gilmore Edison in 1884?

Loacker polled Canadians to find our more why we love PB soooo much!

Canadians agree that peanut butter is happiness in a jar: most of us (71%) feel satisfied when eating peanut butter and for more than a quarter of us (28%), peanut butter makes us feel happy. Some of us are sentimental about the taste, with 15% of us stating it makes us feel nostalgic. One of the most convenient and versatile spreads around, peanut butter is enjoyed anywhere, anytime, anyway. The research shows, while nearly half (46%) of Canadians enjoy the taste anytime of day, 37% prefer to eat PB in the morning. Canadians think peanut butter is the best thing since sliced bread, but prefer combining the two! Many Canadians (86%) like to have PB spread on toast, and exactly half of us love the classic taste of a PB sandwich. A growing number of Canadians have also embraced PB as an ingredient in smoothies (19%), meat marinades (11%) or even in salad dressings (10%).

Loacker’s New PB Delights

While 31% of us would happily eat peanut butter by itself, more of us (almost half the nation at 45%) like to have it as a dessert in wafers, cookies and cakes. Loacker wants Canadians to celebrate National Peanut Butter Lover’s Day with a new range of tasty wafer products containing rich and delicious peanut butter cream. This means you can enjoy the nostalgic, comforting taste of peanut butter on the go, or as a satisfying treat at home. With Loacker’s new Peanut Butter range, Canadians no longer have to wait for the toaster to ping before enjoying some tasty, crunchy goodness.

The Loacker Peanut butter product line is a delicious combination of the brand’s traditional wafers, enriched with a pinch of cocoa, and a mouth-watering cream filling made with finely ground peanuts. With no added flavorings, colours or preservatives, Loacker’s Peanut Butter products have an authentic, 100% natural taste. 

Try Them All

Peanut Butter Classic: The ultimate upgrade to peanut butter on toast, Loacker Peanut Butter Classic presents the irresistible combination of three crispy wafers enriched with a pinch of cocoa and two layers of scrumptious peanut butter cream filling. Each bite melts in the mouth and will make every break a truly special moment. (MSRP: $3.99.175g)

Peanut Butter Tortina: If you love a sweet treat, this latest irresistible creation in the Tortina family is the ideal snack. Two round wafers are filled with delicious peanut cream and dipped in chocolate to create a triumph of pleasure. (MSRP: $3.99.126g)

Peanut Butter Quadratini: For the PB connoisseur who wants the irresistible flavour anytime, anywhere, Quadratini fits the bill! These miniature masterpieces layer five thin, crispy wafers enriched with a pinch of cocoa with four layers of delicious peanut butter cream filling. A peanut butter delight for any occasion. (MSRP: $5.99. 250g)

The Loacker Peanut Butter range is available now at grocery stores across Canada.


About the Author

Bryen Dunn is a freelance journalist based in Toronto with a focus on tourism, lifestyle, entertainment and community issues. He has written several travel articles and has an extensive portfolio of celebrity interviews with musicians, actors and other public personalities. He’s willing to take on any assignments of interest, attend parties with free booze, listen to rants, and travel the world in search of the great unknown. He’s eager to discover the new, remember the past, and look into the future.