Mixed martial artist Conor McGregor has moved from behind the ring to behind the bar, with the launch of his Proper No. Twelve Irish Whiskey here in Canada. Created by the UFC star, Proper No. Twelve pays tribute to where it all began for Conor, Dublin 12. This triple-distilled blend has been aged in ex-bourbon barrels, giving it smooth notes of vanilla, honey and toasted oak. Enjoy this smooth and balanced whiskey neat or with your favourite mixer.

“I am proud to bring Proper No. Twelve to Canada where many of my fans and friends live.  Many thousands of Canadians have asked for Proper, and we have now delivered our delicious blend of golden grain and single malt.  This is pure liquid gold aged four years in Bourbon barrels,” said McGregor, Founder & Chairman of Eire Born Spirits.

Inspired by his pride for Ireland and his love of Irish whiskey, McGregor wanted to create his own whiskey that would match his high standards and make his country proud. He met his master distiller, and together they took painstaking measures to bring the whiskey to fruition.

McGregor added, “Proper No. Twelve is a Proper Irish Whiskey from a Proper Irish Man!  The name Proper No. Twelve pays homage to where I was born and bred in the Dublin suburb of Crumlin, Dublin 12. It is a proper whiskey and Twelve is where it began for me.  My success can be traced from the lessons I learned growing up in D12, the values of loyalty and hard work, the ‘One For All’ mentality.  It is a brand made for all, not the select few.”

Proper No. Twelve’s first expression is a blend of golden grain and single malt.  It is produced at the oldest distillery in Ireland in an area known for its rich soil and pure spring water.  Proper No. Twelve is smooth and approachable with hints of vanilla, honey-like sweetness and toasted wood.

Now available at the LCBO for $39.20 (750ml / 40% ABV). Proper No. Twelve donates to first responders for every case of Proper No. Twelve sold.

Imagine this award-winning whiskey with notes of crisp and fresh Irish Apple. Keep imagining, as that’s what’s next in line. Proper No. Twelve Irish Apple is already available in Ireland and the United States, so let’s hope Canada isn’t far behind in getting it on the shelves here!



About the Author

Bryen Dunn is a freelance journalist based in Toronto with a focus on tourism, lifestyle, entertainment and community issues. He has written several travel articles and has an extensive portfolio of celebrity interviews with musicians, actors and other public personalities. He’s willing to take on any assignments of interest, attend parties with free booze, listen to rants, and travel the world in search of the great unknown. He’s eager to discover the new, remember the past, and look into the future.