Hazelview Properties has announced the opening of Canada’s first Rainbow Registered residential rental building. The Rainbow Registered accreditation is given to businesses and organizations that meet stringent standards to ensure that 2SLGBTQI+ customers feel welcome. While numerous businesses across the country hold the accreditation, the Story of Midtown Toronto rental property at 73/75 Broadway Ave is the first residential rental building to receive the honour.

The initiative is part of the organization’s larger commitment to create inclusive environments where diversity is not only acknowledged but celebrated. Story of Midtown Toronto® received the Rainbow Registered Accreditation because of its commitment to inclusivity, including:

·       Year-round inclusion: Inclusion at Story of Midtown Toronto is built into everyday experiences. Teams have access to ongoing Belonging initiatives, including a paid volunteer day to support community causes, inclusive visual identifiers like Pride-themed email signatures, and resident communications that reflect a community grounded in respect and belonging.

·       Specific training focused on real-world allyship: Team members at Story of Midtown Toronto® participate in comprehensive training on 2SLGBTQI+ inclusion, pronoun usage, unconscious bias, and inclusive language.

·       A framework that puts people first: Policies at Story of Midtown Toronto don’t just state values, they outline clear steps and expectations for supporting all team members from all diverse backgrounds. These policies are reviewed annually and backed by mandatory employee acknowledgment, creating consistency across the team and reinforcing a culture of accountability and care.

Story of Midtown Toronto is a landmark addition to the Toronto rental market, redefining purpose-built rental living with a focus on elevated lifestyle, value-added services, and holistic well-being. Now open, this property aims to become the premier rental residence of choice in Midtown Toronto, offering a lifestyle built around health, wellness, urban connectivity, and inclusive community. Aside from its Rainbow Registration, the building will also include personalized services, perks, and exclusive programming. As part of Hazelview’s commitment to resident wellbeing, residents will also receive complimentary access to Maple Healthcare’s virtual services—including mental health support—and a Peloton membership, offering world-class fitness classes from the comfort of home.

Hazelview Properties is also in the process of receiving the Rainbow Registered accreditation for its corporate offices and select properties within its Toronto/GTA portfolio as part of the organization’s larger commitment to create inclusive environments where diversity is not only acknowledged but celebrated.

What Does it Mean to be Rainbow Registered?

Rainbow Registered is an accreditation program run by Canada’s 2SLGBTQI+ Chamber of Commerce (CGLCC). The accreditation program grants a time-limited recognition to businesses and organizations for demonstrating compliance with the quality standard. Accredited businesses are deemed market-ready for the 2SLGBTQI+ customer and given the right to be associated with the program’s prestigious Rainbow Registered designation.

About the Author

Bryen Dunn is a freelance journalist based in Toronto with a focus on tourism, lifestyle, entertainment and community issues. He has written several travel articles and has an extensive portfolio of celebrity interviews with musicians, actors and other public personalities. He’s willing to take on any assignments of interest, attend parties with free booze, listen to rants, and travel the world in search of the great unknown. He’s eager to discover the new, remember the past, and look into the future.