Michael Jordan’s Cincoro Tequila now available in Canada. Happy Cinco du Mayo!
After years of research, blending and tasting, Cincoro Tequila was born from a passion to create the world’s finest tequila, uniquely made with the highest quality 100% Weber Blue agave from private farms in both the highland and lowland regions of Jalisco, Mexico.
The agave is hand-selected, slow-cooked and distilled in separate small batches, creating two distinct distillates, which are then artfully blended to create Cincoro Blanco, one of four Cincoro expressions. The Reposado, Añejo and Extra Añejo expressions are barrel-aged in an underground cellar to maximize flavor and complexity. The signature Cincoro taste profile highlights the terroir of the agave, and each expression is a one-of-a-kind tequila experience akin to a single malt scotch, American craft bourbon or fine wine.
The Cincoro family portfolio offers four luxurious, award-winning tequila expressions each in a classic 750mL bottle, starting with the entry level Blanco (unaged), followed by the Reposado (aged 8 to 10 months), the Añejo (aged 24 to 28 months) and the luxurious Extra Añejo (aged 40 to 44 months).
In July 2016, a group of friendly professional basketball rivals, Jeanie Buss of Los Angeles, Wes Edens of Milwaukee, Emilia Fazzalari and Wyc Grousbeck of Boston and Michael Jordan of Charlotte, met for dinner. They began the evening as acquaintances and after sharing stories and discovering a mutual love of tequila, they quickly formed the foundation of an extraordinary partnership. Not long thereafter, the five new friends took the bold step of starting a company from scratch, ensuring their vision for a new style of tequila that was smooth on the palate, rich and complex in flavor, with a long luxurious finish.
To complement the exquisite tequila, the team commissioned Mark Smith, former Vice President of Innovation Special Projects at Nike, to design the bottle, packaging and brand identity system. Smith previously worked with on other Jordan-focused products including Air Jordan. The sleek, contemporary and unique bottle is a glass sculpture of the agave leaf that highlights the liquid with a five-sided base, showcasing the Cincoro Fire Agave icon in the punt at a 23-degree angle, topped with a king’s crown crystal stopper. The name Cincoro, translating to “five gold” in Spanish (“cinco” meaning five, “oro” meaning gold), pays homage to the five founding partners and their pursuit to create the gold standard in tequila.
Prior to the brand launch, Cincoro Tequilas have won 16 medals across the portfolio at prestigious spirits competitions including a “Double Gold” for Cincoro Reposado at the 2019 San Francisco World Spirits Competition. Cincoro inspires spirits lovers to sip, savor and smile by enjoying neat, on the rocks, or in a favorite cocktail with friends and family.
See below for two serving suggestions and let your Cinco Du Mayo celebrations be most memorable!
- 2 oz Cincoro Blanco
- .5 oz Fresh Lime Juice
- .5 oz Lejay Cassis
- Bottom: 3 oz Spicy Ginger Beer
Garnish: Scored Lime wedge
- 2 oz Cincoro Blanco
- .75 oz Pierre Ferrand Dry Curaçao
- .75 oz Fresh Lime Juice
- .25 oz Agave Nectar
Combine all ingredients in a mixing tin, add ice and shake vigorously until cold (shake longer if served up, shake shorter if served on the rocks). Garnish with Half-Salt Rim and Scored Lime Wedge
Cincoro is currently available in Ontario, BC, Alberta, New Brunswick.
About the Author
Bryen Dunn is a freelance journalist based in Toronto with a focus on tourism, lifestyle, entertainment and community issues. He has written several travel articles and has an extensive portfolio of celebrity interviews with musicians, actors and other public personalities. He’s willing to take on any assignments of interest, attend parties with free booze, listen to rants, and travel the world in search of the great unknown. He’s eager to discover the new, remember the past, and look into the future.