BIKE Athletic celebrates the 150th anniversary of the jockstrap with special product releases
posted Wednesday, May 1, 2024
BIKE, founded in 1874, revolutionized men’s underwear by being the first to add structure and protection without limiting comfort or mobility. Since that day, over 350 million jockstraps have been sold worldwide. BIKE’s longevity puts it firmly in the pantheons of enduring fashion brands, such as Brooks Brothers (1818), Levi’s (1853), LEE (1889), and LL […]